The Role of Social Media in Marketing

– Shashank Chauhan

Role of Social Media in Marketing

We often ask this one simple question: Why should Businesses invest in social media when we all know businesses implement strategies simply to earn profits?

Social Media or to say Digital Marketing in today’s time has become the most effective platform to build business presence, personal brand and reach a greater audience that promises better returns.  

It doesn’t matter if your business is big or small, established or budding. It is simply essential that the “Role of Social Media in Marketing” be present in your marketing strategy. It will help you better grow your business and promote your products and services to your network through a more inclusive style of marketing.

Social Media has the potential to build a brand to the next level. It is multifaceted, for example, it helps you connect with prospective customers; build your social presence; spread awareness about your product or services; boost your leads/ sales at a very effective and budget-friendly cost, to name a few!

Companies make use of social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, & YouTube as platforms for interaction by using different types of content like images, videos, text, reels, etc. It is very easy for any brand to reach out to their target audience anywhere around the world and spread their brand message to them which might also help direct sales.

Companies that make use of Social Media in Marketing to build strong strategies:

Here are a few brands that are active on social media and are constantly interacting with their customers.

  • Google
  • Amazon
  • LinkedIn
  • Microsoft
  • Apple
  • Unilever
  • Nestle
  • Business Insider
  • IBM
  • The Wall Street Journal
  • Tesla

Fascinating isn’t it? 

Now let’s talk about the numbers:- 

Every month, more than 3 billion individuals use social media in the world, and the number of users and engagement on major platforms continues to rise.

Statistic: Most popular social networks worldwide as of January 2022, ranked by number of monthly active users (in millions) | Statista
Find more statistics at Statista

The Role of Social Media in Marketing is quintessential for any business. Social media has so much potential but the only challenge that remains on an individual level is that one has to be consistent. Consistency is key for any business to thrive on Social Media platforms. One has to keep up with the upcoming trends if one wants to get more interaction, engagement, and build their brand’s awareness.

 Finding niche-related content ideas for social media platforms can be hard. So here we are, with 10 Ways to find content ideas for social media platforms that will make it easy for you to strategize plans for your business.

Now, before we go any further, let us go through some data that will help us understand why social media marketing is the new form of advertising in this fast-growing world!

– According to 52 percent of social media marketers, social media has had a positive impact on their company’s revenue and sales.

– The top five social media networks in terms of value are:

  • Facebook 
  • LinkedIn 
  • YouTube 
  • Twitter 
  • Instagram

The most important metrics for companies are engagement which is (36%) and conversion rate is (35%).

Social media is more valuable for B2C than B2B businesses.

The Impact of Social Media on business is huge and highly effective. And hence, the right social media strategies can help you grow your business and your brand image to a greater audience at a better bargain!

Here are the Top 5 Roles of Social Media in Marketing:

There are millions of people active on social media every single day. Every single person that joins such social media apps is a potential customer of your business. Grab the opportunity and let millions know about your product and services. Social Media helps your business to get more visibility among your potential customers, boost your reach to a wider audience by simply using sponsored ads. And the best part is, you have to pay absolutely nothing to create an account on any of these social media platforms.

However, do remember, that your business is not only the one that is trying to get more customers on social media. It is a very competitive platform filled with millions of businesses trying to promote their own products and services with multiple strategies. 

So, how can a company create engaging and unique content which differentiates your business from others?

Here are some of the most engaging social media content types:- 

Stick Out and Build Brand Awareness

In the above survey, articles, videos and images were the most successful at engaging customers. By using the above content types with your social media strategy, you can simply put your competitors behind and win the customers for your business. Your content strategy has to be created carefully and well-executed. You have to deliver the exact brand message to your customers, that you wish to portray about your brand. 

2) Build Authority

Misleading your customers to buy your product will take you nowhere. There are fake brands that try fooling their customers into buying their services to boost their sales. Remember, Loyalty goes hand in hand.

In today’s times, customers are more knowledgeable and show good judgment by researching at a personal level before making a purchase. So make sure to be consistent by regularly updating customer reviews and creating a positive impression through social media showing that your business is trustworthy, knowledgeable, and approachable.

3) Encourage Engagement

Social Media Interaction is key to running any social media marketing strategy. Instant connection, relationship building, and client loyalty are all possible with social media. It could be as simple as responding to queries and questions through comments and DM’s timely by building an effective customer care service.

Social media platforms are continuously upgrading and launching new features, and for some business owners, this fast-paced atmosphere can be scary. Engaging one-to-one isn’t the only type. There are numerous ways through which you can engage with your audience likes, comments, DMs, Instagram/ Facebook stories, Collab Reels, Live Sessions, etc.

4) Grow Affordably

Social Media is a place where you provide content that is entertaining, valuable and is knowledgeable. At the end of the day, every business has to generate profit or sales to survive. Almost all Social Media platforms provide advertising facilities, where you can run campaigns for your business according to your goals. Advertisement on social media platforms like Facebook and Instagram may help your business develop its audience and achieve its long-term goals, regardless of its size or budget. It costs you less than 100 Rupees to reach thousands of targeted people. 

Social Media is so cost-effective that anyone can run ads on it and grow their business. Not only that, you can even track your sales and check insights on a regular basis. 

When creating an ad campaign, it is important to be clear about who you are trying to reach and what your end goal is, to save that extra penny on advertising! Your ad is not just about sales; you have to add content that educates and entertains in your ad copy.

5) 24*7 Customer Support

Now instead of having to call the customer care representative for every query, make a portal available for your potential customers to drop their queries and questions for your services. It is not only time-saving but also customer friendly! 

Customer Care support will directly have an impact on your brand image and hence, it is of most importance that you channel the right services in an effective and efficient way.

Following are the key pointers to remember while building a customer care service: 

– Build a team for tracking social media customer comments, queries, and complaints.

– Answer questions and concerns as soon as possible.

– Make an effort to be upbeat and helpful.

– Listen to consumer feedback and make them feel heard.

– End public chats with private messaging in an appropriate way.

Above is the role of social media in marketing which helps to build a brand. Social Media presence in today’s times has become a key component of the advertising world. Adjusting to it, in the beginning, may even be overwhelming. Be patient as it may take some time to establish your business in the beginning. Be consistent and plan your marketing strategies accordingly. Just create a profile and start interacting with your customers now! 

Abbraccio Digital will help you to get your business to the next level by building your base much stronger. Our Social Media Marketing Strategy knows exactly how to deliver excellent customer service to the target audience. Our refined, unique technique of marketing is exactly what your business needs. Try us NOW.

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