In the first four months of 2026, 68% of US Google searches ended without a click, up from 60% in 2024. More and more of the search journey now happens inside AI answers: Google’s...
In the first four months of 2026, 68% of US Google searches ended without a click, up from 60% in 2024. More and more of the search journey now happens inside AI answers: Google’s...
For two years, measuring AI traffic in Google Analytics meant hand-built regex filters and guesswork. In May 2026, Google changed that: GA4 now has a built-in AI Assistant channel that groups visits from tools...
You can check robots.txt, you can test prompts in ChatGPT, and you can read GA4. But none of those tells you what AI crawlers actually do on your site: which pages they request, how...
When someone types one question into Google’s AI Mode, Google doesn’t run one search. It runs several, sometimes dozens, on subtopics the person never mentioned. Then it writes one answer from everything those searches...
Ask five agencies what GEO costs and you’ll get five very different numbers. One quotes ₹40,000 a month, another ₹3 lakh, and a US agency asks for $10,000. They may all call it “GEO”,...
Ask ChatGPT for the best brands in your category. Then ask Gemini, Perplexity and Google. Are you in the answers? Is what they say about you correct? Most brands have never checked, and the...
India is now ChatGPT’s second-largest market, with 100 million weekly users. Google’s AI Mode, which launched in India in June 2025 and now speaks Hindi and seven other Indian languages, has passed 1 billion...
ChatGPT now has 1.2 billion weekly users, and Google’s AI Overviews reach more than 2 billion people a month. Your clients have noticed. The question in every monthly call is no longer just “where...
The rules of SEO have changed. Not slowly. Not gradually. All at once — and most websites haven’t caught up yet. Google’s Search Generative Experience (SGE) and AI Overviews are now answering questions before...
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