7 Tips to Boost Your Facebook Organic Reach

– Shashank Chauhan

Tips to boost Your Facebook Organic Reach

Every Marketer’s dream is to get organic reach on their Facebook post.

Nowadays everyone knows how to run Facebook ads that generate likes, comments, engagements and leads, but to become the best marketer you should also know how to Boost your Facebook Organic Reach.

Right now, Social Media is leading, it’s the only way businesses can get more businesses and grow their brand as well. Social Media has changed the way one markets their products and services.

And Facebook happens to be the only Social Media platform where you get the majority of the audience so basically – by improving your Social Media presence on Facebook, you get a chance to reach out to your target audience in bulk!

You must have a look at some of these amazing facts about Facebook:-

  1. Total number of monthly active users – 2.70 Billion
  2. Total number of mobile active users – 2.65 Billion
  3. More than a billion people are using Instagram daily.

In 2022, if you are not using Social Media, I’m sorry but that means you probably don’t exist.

“Social media is not a media. The key is to listen, engage, and build relationships.” – David Alston, Author

One of the major reasons why Facebook Marketing may not be working for businesses would be because they are not able to stand out and portray themselves as different from others. The benefits of Social Media Marketing for Small Businesses or any size of business are too many. Social Media is the major tool to get your business to the next level.

Facebook Organic Reach is the number of people your content reaches out to without any paid ads.

Sponsored post and promotional content mean Paid ads and paid ads usually reach out to you by selecting interest, target, behaviour and many other options which are provided by Facebook ad platforms.

We need to understand that we are not living in 2016 when you just post on Facebook and your content reaches out to a maximum number of fans, today things are different. Facebook organic reach is drastically down, most popular brands are having a hard time reaching out to their audience..

Here are 7 Tips to Boost your Facebook Organic Reach:- 

  • Tip #1: Share Engaging and Video Content.
  • Tip #2: Leverage the Power of Going Facebook Live.
  • Tip #3: Study What’s Working for Your Competitors.
  • Tip #4: Mix up Your Post Formats.
  • Tip #5: Choose Quality Content Over Quantity.
  • Tip #6: Tap into Facebook Groups.
  • Tip #7: Reply comments.

After much research, marketer analysis shows that video content gives more reach than any other type of content. Video content on Facebook helps you get more engagement and consequently higher reach on your page.

Share Engaging and Video Content - 7 Tips to Boost Your Facebook Organic Reach

There are mainly two reasons why Facebook Increases the organic reach of a Video Content:- 

1) Previously you may have noticed that photos were the only content that got most of the reach and since then, every business focused on uploading picture content. This encouraged Facebook to bring something new so that not everyone markets their product and services with the same type of content. 

When Video content was introduced to the market, it was a bit difficult for brands to create such content. Therefore video content is created and shared by very few business pages consequently giving better Facebook Organic Reach.

2) Video Content has more reach than any other content type. Facebook always wants to be in the top, their goal is to be the top video sharing platform. In a study, it shows that Facebook Video content has reached 90% more than any type of content, like Videos, Link, Status.

Socialbakers research found Video content gets 135% more Facebook organic reach over photos.

So, If you want to lead and create your own presence by reaching out to the maximum audiences, It’s time to change the marketing strategy by using Video content strategy.

Now, I am sharing some tips to make your video content more engaging.

  • Create Videos in the perfect ratio, which is 1080*1080.
  • Grab audience attention in the first 3-5 seconds.
  • Add captions because most of the people watch videos without sound.
  • Create a video under one point, don’t make it complex.
  • Make your title and description clear and short.
  • Add a call to action that helps you to get more response.

Tip #2 Leverage the Power of Facebook Live.

Facebook Live helps many businesses and influencers to connect with their audience at a maximum level. Fun fact: Facebook Live reach is higher than any other content type!

Facebook Live gives you higher engagement reach and connects with the audience live. 

If you want to grow your business, you have to start using Facebook live, experiment with it – understand when your audience is more active and live interact with them. 

Leverage the Power of Going Facebook Live - 7 Tips to Boost Your Facebook Organic Reach

Even Socialbakers experimented and did a Facebook live. They noticed amazing results, every time they go Facebook Live – their Facebook Organic reach goes up. You can see in the below Image, One Facebook Live gives them real boosts in viewership.

Tip #3 Study What’s Working for Your Competitors.

Competition Analysis is one of the most important factors to know what others are doing, how different their strategy is. Most businesses spend their time analysing their own performance, whereas you should analyse what your competition is doing. 

Facebook makes it easier for you to see the competitors’ analysis. You can easily compare your competitors’ reach and engagement with yours and implement tweaks as needed. 

While analysing the competitor’s content, don’t forget to monitor these three aspects:- 

1) What type of posts are giving results

2) What content topics they are choosing

3) What is the tone/style of their content

Study What’s Working for Your Competitors - 7 Tips to Boost your Facebook Organic Reach

Now, when you compare the content, it doesn’t mean you copy others’ content. You have to visualise and put your creativity to work and make your content better than your competitor’s.  

Tip #4 Mix up Your Post Formats

Now you know Video Content Boosts Facebook Organic reach, but it doesn’t mean you have to stick to only this format.

Always mix up your content format – this makes your profile more attractive and interesting for your audience.

The more your profile looks appeasing and of different content, more the chances for people following and sharing.

Here are some different content type you can use:- 

  • Stories
  • Images without links 
  • Quotes
  • Questions
  • GIFs
  • Looped images or videos
  • Polls
  • Blog posts

You can also opt to post entertaining and engaging content. BUT always focus on quality content.    

Tip #5 Choose Quality Content Over Quantity

Social Media is a platform with virtually no restrictions giving you the liberty to post as much content as you may want. Every business and brand wants to take advantage of this, produce and share more content related to their product and services and utilise all Social Media Platforms.

But let me tell you this, it DOESN’T work now.

Let me explain it to you, earlier when you posted content on Facebook, it gave you instant views, likes, reach, impression, and engagement and helped your content reach out to a maximum of your audience.

Nowadays, with the decrease in the reach of the post, you have to strategize your Facebook content the smart way. Focus on QUALITY over quantity. Convey your message in a single post. Strategise your content according to that.

You have to plan your Social Media Marketing strategy after analysing your competitors and what your product/services are. 

Posting twice a day or 8 posts a week doesn’t work now, you can get a better result with just 3 posts per week by following such steps.

Tip #6 Tap into Facebook Groups

Facebook Groups! but WHY?

As you may know – Facebook Groups have more reach than Facebook Page. Facebook Group has many benefits, it is another great way to boost your Facebook Organic Reach.

Facebook groups are niche related, you can share your content to your targeted audience. You can even create your own group to share your content with your audience.

Tap into Facebook Groups - 7 Tips to Boost Your Facebook Organic Reach

Invite people and persuade your audience to invite their friends. Facebook Groups not only boost your organic reach but also help you to boost your email lists, and strengthen the connection with your audience.

Tip #7 Reply comments

If you genuinely want to gain more followers and build your networks strongly and want your followers to engage with your Facebook Posts, you simply have to reply to all the comments. 

If someone comments on your post and you reply to their comment, interact with them – gradually the algorithm automatically shows your content to them first. 

It increases the chances of organic post reach – manifold!

Reply comments - 7 Tips to Boost Your Facebook Organic Reach

If you really want to grow your business, invest in it in the right way. Investing in google ads or Facebook ads will give more reach but those impressions and followers will remain only for a short span of time. If you want to grow your business for the long term and want to grow your brand and a good follower base, start investing in Facebook the organic way. 

Make a strategic plan on how you can grow your business with all social media platforms organically.

Abbraccio Digital will help you to get your business to the next level by building your base much stronger. Our Social Media Marketing Strategy knows exactly how to deliver excellent customer service to the target audience. Our refined, unique technique of marketing is exactly what your business needs. Try us NOW.

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