WHAT IS NEGATIVE SEO?

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What is Negative SEO? Negative SEO - a "black hat" tactic aimed at sabotaging a competitor's website search rankings.

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- Hacking a website. - Creating toxic backlinks with spamy anchor texts pointing to the website. - Scraping a website's content and creating duplicates of the website. - Posting fake negative reviews. - Removing the websites backlinks by sending out fake removal requests to webmasters.

Negative SEO Types:-

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- Set up alerts in Google Search Console. - Perform regular site audits for technical issues. - Perform regular backlink audits. - Perform regular duplicate content audits. - Use the Disavow tool for spammy looking backlinks. - Monitor online reviews for legitimacy. - Avoid thin content by creating unique, engaging & helpful content.

How to prevent a Negative SEO Attack:-

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- Hijacked website. - Changes to robot.txt or sitemap. - An significant increase in spammy backlinks & lost or removed quality backlinks. - Cloned website or content. - Spotting mass fake negative reviews.

Spotting and providing a negative SEO attack is tricky. Here's how you can differentiate.

How to prevent a Negative SEO Attack:-

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- An existing backlink profile containing many toxic backlinks. - Organic ranking drops due to algorithm changes or filters. - An increase in negative reviews from legitimate customers.

What is NOT Negative SEO:-