What Is Content Marketing?

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

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Content marketing is used by leading brands

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Content marketing is good for your bottom line — and your customers

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Content is the present – and future – of marketing

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Marketing is impossible without great content

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What Is Content Marketing?

What Is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing is used by leading brands

P&G, Microsoft, Cisco Systems, and John Deere

Content marketing is good for your bottom line — and your customers

Specifically, there are four key reasons – and benefits – for enterprises to use content marketing:

Content is the present – and future – of marketing

Marketing is impossible without great content