CAREFULLY
- Hashtags can help you reach new people, so you want to use hashtags that will help you to reach the right new people for your business - people that will pick up what you're throwing down. - Do some research to find out what hashtags are right for your business and your client. - It's generally recommended that you pick some super-popular hashtags (1M+ uses), some popular hashtags (250k - 1M), some smaller hashtags (50k - 250k), and some more niche hashtags (less than 50k).
- This is a big one that a lot of people overlook when trying to market on social media. - Sometimes the right clients will come to you, but sometimes you have to go to them. - Take the time to regularly find and follow people you'd love to work with, but don't stop there! When you see them post, interact - like, comment, respond to prompts on their stories, and show that you care about what they're doing!
- You won't reach any new clients if they don't even use the platforms you're showing up on. Research what platforms your ideal clients are using and show up there. - If your brand is more lifestyle-oriented, you might find more luck on Instagram and Pinterest, whereas if you're marketing towards professionals, Linkedin might be your sweet spot. - You don't have to (and shouldn't) show up everywhere, so take the time to find the platforms that work for you and your target audience.
- Social media platforms are always launching new features that can be really helpful in reaching new people. While you don't have to constantly be using all of them, it's great to give them each a shot and see what works for you and your audience. - For instance, on Instagram, you can post normally to your feed, but you can also post Stories that are only up for 24 hours, Reels, which are short videos, IGTVs, which are longer-form videos, and you can go live to chat with your audience in real-time.
- Posting consistently doesn't necessarily mean posting on your feed every day, but it does mean that you should post. *something several times a week. - For example, using Instagram again, you might only post on your feed 2 or 3 times a week, but post on your story once a day, and post one Reel a week. Doing this keeps your brand fresh in your audience's mind, and builds your brand's online presence at the same time. It also gives you the flexibility to change up what you're posting or how you're posting, depending on how you're feeling or if you've had a particularly busy week.