The New Marketing Funnel

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www.abbracciodigital.com

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1. Awareness

Show the world the value you offer through investing in brand awareness strategies.

2. Engagement

Understand potential customers' pain points to show how you can solve their core problems.

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3. Consideration

Position yourself as the solution to pain points by focusing on key benefits, differentiators, and competencies.

4. Purchase

Nurture your new customer (and friend) throughout their entire purchase process.

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5. Adoption

Provide onboarding tools, resources, and knowledge to set customers up for a lasting relationship.

6. Retention

Go above and beyond to ensure your customer is delighted with their relationship with your brand.

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7. Expansion

Connect with and learn from customers. Uncover new solutions and methods to help them achieve success.

8. Advocacy 

Word-of-mouth advocacy for your brand is priceless. This loops new potential customers into the awareness stage of their own unique journey in your funnel.