The New Marketing Funnel



1. Awareness

Show the world the value you offer through investing in brand awareness strategies.

2. Engagement

Understand potential customers' pain points to show how you can solve their core problems.


3. Consideration

Position yourself as the solution to pain points by focusing on key benefits, differentiators, and competencies.

4. Purchase

Nurture your new customer (and friend) throughout their entire purchase process.


5. Adoption

Provide onboarding tools, resources, and knowledge to set customers up for a lasting relationship.

6. Retention

Go above and beyond to ensure your customer is delighted with their relationship with your brand.


7. Expansion

Connect with and learn from customers. Uncover new solutions and methods to help them achieve success.

8. Advocacy 

Word-of-mouth advocacy for your brand is priceless. This loops new potential customers into the awareness stage of their own unique journey in your funnel.