Most marathon runners have a coach and a strategy - a reason for running. a plan and metrics for success. Catch up with the companies that have a content executive in place, and establish your own strategy.
Runners spend months training - you'll need to do the same. Pick your topic, listen to your customers' needs and establish an editorial calendar. Even better, cross-train with various content formats and lengths.
Supporters are what keep marathon runners going. Your supporters are your internal and external content marketing teams: Hire managers and writers; crowdsource internally and tap into the power of freelancers and other external supporters.
Runners use sneakers and stopwatches to help them cross the finish line. Use content marketing specific technolgy such as a curation platform. CMS and marketing automation tools.
Make the most out each mile you run. In other words, get the most mileage out of a great piece of content before moving on to the next piece.
Keep a consistent flow of content by using curation. Content curation supports your creation strategy just like water fuels marathon runners. Our recommended mix of content fuel is 65% created. 25% curated and 10% syndicated.
Being a team player Is a major part of a marathon. When you help out others around you, everyone wins. When curating content, stick to ethical best practices by annotating with your own insights and giving proper attribution to third-party sources.