THE ANATOMY OF CONTENT MARKETING

12 MAIN TYPES OF CONTENT:

- Blog Posts - eBooks  - Podcasts  - Whitepapers  - Infographics   - Case Studies

12 MAIN TYPES OF CONTENT:

- Interactive Charts - Video - Visualized Data - Checklists - Guides - Slides

LEADS & CONVERSIONS

- B2B Marketing that use blogs get 67% More Leads. - Content marketing gets 3X More Leads than paid search ads. - 70% of customers would rather learn about the company via articles than ads.

BETTER EXPOSURE & VISIBILITY

- Companies that publish 16+ blog posts get 3.5X More Traffic. - Website with a blog tend to have 43.4% more indexed pages. - The average word count of top-ranking content is between 1,140 - 1,285 words.

Social Media as a Content Distribution Strategy

- 87% of marketers use social media as a content marketing delivery mechanism. - 91% of B2B marketers use LinkedIn to Distribute content. - Engaging content is a top 3 reasons why people follow brands on social media.