Tik Tok Cheat Sheet for Viral Marketing 

Tik Tok Challenge

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A hashtag challenge campaign can vary from 3 to 6 days, while the average views of such campaigns range from 80 million to 150 million.

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Length of Tik Tok videos can vary from 15-60 seconds. Remember that Tik Tok is a Gen - Z platform - make sure the content is highly creative and engaging in the first few seconds.

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The music choice and challenge prompt need to be compelling to users. Make sure you have media usage rights.

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Your campaign's hashtag and messaging should be inclusive of everyone on the platform and convey the message of the campaign. The goal should be to resonate with the masses.

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Tik Tok Challenge

CHEAT

SHEET

A hashtag challenge campaign can vary from 3 to 6 days, while the average views of such campaigns range from 80 million to 150 million.

It's crucial to identify your brand values and to find creators that convey those values in the best way possible.

Length of Tik Tok videos can vary from 15-60 seconds. Remember that Tik Tok is a Gen - Z platform - make sure the content is highly creative and engaging in the first few seconds.

Content on Tik Tok needs a few days to gain views, so you can't gauge the success of a campaign only after a day or two.

The music choice and challenge prompt need to be compelling to users. Make sure you have media usage rights.

Sponsored hashtag challenges on Tik Tok are well received by the audience - avoid being too commercial and see your challenge take off!

Your campaign's hashtag and messaging should be inclusive of everyone on the platform and convey the message of the campaign. The goal should be to resonate with the masses.