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Stage: Awareness Goal: Traffic Solution: Content that provides information on a problem Topic example: What are SERP features? KPIs: Visitors, CR, Time on page
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Stage: Consideration Goal: Leads Solution: Content that educates how your product can solve the problem. Topic example: How to target and win SERP features with SEMrush KPIs: CR, Number of leads. Visitors
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Stage: Decision Goal: Payments Solution: Content showing that your product is the best solution for the problem Topic example: How Lionbridge grows featured snippet presence by 3800% with SEMrush KPIs: CR, Payments. ROI/ROMI