How To Build an Effective Content Marketing Funnel


1. Top of funnel (ToFU)

Stage: Awareness Goal: Traffic Solution: Content that provides information on a problem Topic example: What are SERP features? KPIs: Visitors, CR, Time on page


2. Middle of funnel 

Stage: Consideration Goal: Leads Solution: Content that educates how your product can solve the problem. Topic example: How to target and win SERP features with SEMrush KPIs: CR, Number of leads. Visitors


3. Bottom of funnel 

Stage: Decision Goal: Payments Solution: Content showing that your product is the best solution for the problem Topic example: How Lionbridge grows featured snippet presence by 3800% with SEMrush KPIs: CR, Payments. ROI/ROMI