Abbraccio Digital
Abbraccio Digital
This is our favorite! Boosting engagement starts by building a community, which is why social media was created. A highly engaged brand offers a positive brand perception and sets you up for a successful lead generation or conversion campaign. How to Achieve it: – Engage every day. If you want an engaged community, you have to engage first! – Think about your CTA's (call-to-actions). How can you generate conversation on your posts? – Show us stories every day.
Lead Gen means you want to drive qualifying customers into your sales funnel. A Lead is any information someone shares that you can use to follow up with them. Before considering Lead Generation, you need to have the back-end of your sales funnel organized. How to Achieve it: – Paid Ads. – Optimize your profiles to drive traffic to a website. – Create clickable content (and make sure they have a place to click) – Incentives (Free, resource, discounts, value, etc)
Abbraccio Digital
Increased brand awareness (in a nutshell) means an increase of people who know about you and your business. Having a "Brand Awareness Goal" tells us that you need to grow a recognizable reputation online or in your community. More Brand Awareness = More opportunity for sales How to Achieve it: – Start with your foundations - develop a strong brand identity. – Consistency - Show up daily. – Take advantage of user Generated Content (If someone tags you wearing your product share it) – Valuable content.
Abbraccio Digital
Nearly everyone expects conversions from social media. Here's the kicker - without a GOOD product/service, GREAT sales funnel, and CONSISTENCY, this isn't going to happen! If you're coming to social media for direct sales, you should focus on building relationships first. How to Achieve it: – Take advantage of every feature that each platform has to offer. – Show up daily. – Have a content strategy that's proven to work. – Analyze your numbers. – Share videos. – Share Social Proof.
Abbraccio Digital