Set specific objectives and use measurable KPIs (Key performance indicators) to determine success and ROI (Return on Investment)
PUT TOGETHER A WINNING TEAM
2
Create a cross-functioning team that involves social media marketers, customer service, support, sales, etc.
UNDERSTAND YOUR AUDIENCE
3
Put together target audience persona such as buying behavior, online activity, social media engagement, etc
LOOK &LISTEN
4
Assess your own social media, then compare it to competitors to see what works and what doesn't.
CHOOSE APLATFORM
5
Depending on what your company does and who your target is, focus your efforts on producing quality content for that social platform.
CREATE A CONTENT PLAN & CALENDAR
6
Research on optimal dates and times for posting, vary your content type with different CTA's (call to action), and schedule your content ahead of time.
MONITOR, ENGAGE, ANALYSE & REPEAT
7
Optimize your best content, connect with your audience, track actions, adjust and do it all over again.