CREATING A KILLER SOCIAL MEDIA STRATEGY FOR YOUR CLIENT

ABBRACCIO DIGITAL

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DETERMINE GOALS & OBJECTIVES

1

Set specific objectives and use measurable KPIs (Key performance indicators) to determine success and ROI (Return on Investment)

PUT TOGETHER A WINNING TEAM

2

Create a cross-functioning team that involves social media marketers, customer service, support, sales, etc.

UNDERSTAND YOUR AUDIENCE

3

Put together target audience persona such as buying behavior, online activity, social media engagement, etc

LOOK & LISTEN 

4

Assess your own social media, then compare it to competitors to see what works and what doesn't.

CHOOSE A PLATFORM

5

Depending on what your company does and who your target is, focus your efforts on producing quality content for that social platform.

CREATE A CONTENT PLAN & CALENDAR

6

Research on optimal dates and times for posting, vary your content type with different CTA's (call to action), and schedule your content ahead of time.

MONITOR, ENGAGE, ANALYSE & REPEAT

7

Optimize your best content, connect with your audience, track actions, adjust and do it all over again.