7 RULES OF SOCIAL MEDIA AUTOMATION
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Don't share everything everywhere. Only automate content that is relevant and engaging for a specific social media audience.
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#1 Know your audience
Don't post the same content over and over again. Re-post your evergreen content and vary your comments.
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#2 Be consistent, but not robotic
Out of 10 updates. share 5 pcs of curated content. 3 pcs of your content & 2 pcs of personal. humanizing content.
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#3 Apply the 5-3-2 rule
Schedule and share your posts at specific days and times for each network and audience.
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#4 Schedule at the best times
Don't lose track of your scheduled content. Keep your posts updated and leave space for current events.
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#5 Don't schedule too far ahead
Use social media automation tools that allow you to customize your posts for each audience.
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#6 Customize to engage
Use social media automation to help you with routine work but interact personally with your audience.
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#7 Engage with your community
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The Role of Social Media in Marketing
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