SEMrush not only helps you perform day-to-day tasks but also provides in-depth analysis that is very clear and can be easily incorporated into your digital marketing strategy.
When it comes to backlink analysis, ahrefs is the #1 tool. With Ahrefs, it's super fast and easy to do a content gap analysis or explore new keywords and topics to focus on when creating content.
Google Keyword Planner (GKP) is absolutely critical for determining your digital marketing landscape. Google Keyword Planner allows you to find the keywords that help you achieve brand visibility on the search for your target audiences.
It's such a timesaver for when you just need to get something gorgeous together quickly. It's so easy and intuitive that just about anyone can use it and create professional-looking visuals in minutes.
This tool by digital marketing pioneer Neil Patel is the best free keyword and competitor research tool that every digital marketer should leverage. This tool comes with features that many tools are charging for.