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- 18% of marketers use revenue from content as a primary key performance indicator. - 68% of marketers publish content four or more times a month. - Companies that publish 16+ blog posts a month get 3.5X as much traffic as those that publish 0-4.
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- Companies that publish 16+ blog posts a month also got 4.5X as many leads. - The time you spend creating your content has no impact on its quality. - 24% of marketers spend 4-6 hours creating a single piece of content.
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- 48% of marketers list blog posts as their primary source of content. - 35% of marketers report conducting customer research. - Those that conduct research at least once a quarter are 242% more successful.
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- Content marketing produces 3X more leads per dollar spent. - 90% of all organizations use content in their marketing efforts. - Content marketing costs 62% less than traditional marketing.
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- 61% of US online consumers made a purchase after reading recommendations from a blog. - Content marketing methods convert 6X more often than other marketing methods. - Only 32% of B2B marketers have a documented content marketing strategy.