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Use tools like the Keyword Magic Tool to perform keyword research before you begin writing a piece.
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Leverage SERP features like the People Also Ask (PAA) box to find out what your users actually want to know.
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Identify Keyword Intent — Informational, navigational, commercial, or transactional.
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Using SEMRUSH SEO Content Template, you can find out the top 10 rivals for the keyword you choose to target.
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Use original data and case studies to make content more engaging and shareable.
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Users often judge a page by its meta title and description as well as its H1, so it's important to optimize these with keywords while keeping them user-friendly.
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Users want answers quickly, meaning they should be able to skim your content easy to find what they need.
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Keep your readers engaged and encourage social media shares by creating visuals for your content (like this infographic!)
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Calls to action provide logical next steps for users who land on your page.
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Both users and Google Bot will benefit from a strong internal linking structure, meaning you can help users and Improve on-page SEO elements at the same time