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Higher probability of getting more conversions, as you can reach out millions at once.
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With Facebook's diverse user base and no restrictions, it's easy to spread the word about any new product.
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Tell your customers about your brand and create brand image in user's mind.
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Being proactive on Facebook and initiating discussions helps build a community of your own.
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Leave a strong imprint on your customers, such that they become true followers.
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Align your posts with your brand values and interest of audience while keeping your post creative.